5 Ways to Enroll Clients in Your Past Products for More Consisntent Sales

You're an action-taker. You love bringing an idea to life as a webinar, masterclass, digital product, or group coaching program. 

Once one is complete, you're on to the next one, and while you love this about yourself, it also means some of your past products aren't getting the love, attention, and eyeballs they truly deserve. 

First, I need you to understand that this is entirely normal. As a fellow multi-passionate human, consultant, mentor and strategist - I love to create. There's something about a new idea that lights a fire under my butt & gets me out of bed in the morning. 

Over the years, I've created so many courses, group programs, digital downloads, and resources that are game-changing. Back in 2022, I made the decision to give them all the love they truly deserve and to give our clients and our communities the opportunity to experience the transformation that's possible inside. 

Since we love the HOW around here, I'll share with you five things we've implemented in our business to help us sell these products more consistently without overwhelming or "confusing" our community. 

The strategies you'll learn in this post: 

• Short and Sweet Evergreen Funnels that Convert
• Skill or Outcome Specific Bundles for revenue and impact boosts
• Turn masterclasses into upsells & bump offers for additional revenue without additional clients
• How to leverage your course portals for increased sales with this 10 minute set up 
• Boost sales in a short period of time with this easy sales method 

ONE: Short & Sweet Evergreen Funnels 

So many creators shy away from funnels because they think they need: 

• Long sales pages to convince people to buy 
• Long email sequences to "warm" people up and sell them their products that spend months of time
• Massive limited-time discounts, countdown timers and all the "scammy" tactics
• Freebies - low ticket offers - mid ticket offers & then high ticket offers
• & a ton of time to build these things out 

While some of those pieces might be required depending on your products, business model, and what traditionally works for you, we don't play by those rules. 

Permission to keep your funnels short and sweet.

Permission to remove freebies from your business and move directly to low-ticket ($5 - $97) and then mid-ticket ($300 - $3500) products right away. 

Permission to sell your mid-ticket offer in your email directly after they purchase with a gentle incentive to buy, like a limited-time bonus or a smaller price discount. 

Permission to send 4-7 emails over two weeks that all SELL the next offer in your funnel. 

I break down this process & more inside our EVERGREEN PROSPERITY Program here if you're curious 👉  https://www.scalingbydesign.com/prosperity

TWO: Skill or Outcome Specific Bundles 

Skill or outcome-specific course/resource bundles have been a game-changer when repurposing past products. 

Essentially, you'll pick a few products or resources focusing on a specific skill, such as copywriting, meditation, journaling, etc., or an outcome, like increased sales, less anxiety, etc., and bundle them together for a limited price for a short (2-4 days) time frame. 

Our business offers these bundles once per quarter because that frequency aligns with our personal impact and revenue goals. However, you can do these once per month, every other month, or even once or twice a year to help you reach your goals. 

This strategy will take a few hours to set up. You'll need: 

• Bundle Graphic
• Bundle Checkout
• Welcome email linking to all resources or course portal login
• 2-4 sales emails sharing why you built the bundle, what they'll gain once they implement what's inside, who this bundle is for & what it would cost to buy all products separately

But the cool part? Once you spend the time setting this up, you will have resources, templates, and systems that you can duplicate next time you offer a bundle, saving you more time every time you use this strategy. Hello, helping more people, making more money, and doing it in less time!

THREE: Turn Masterclasses and Resources into Strategic Offer Bumps 

You've all seen and likely purchased an offer bump before. That little box on the checkout says, "Hey, add this product, too, and save xx dollars!" 

They're everywhere because they work, and if you're not doing this on every checkout in your business, you're missing out on making some serious cash without needing any additional clients to come through the door. 

We use Kajabi to run our business, so order bumps are easy to add at checkout. But if you're not using Kajabi, search "order bump + platform you're using" to see if it's possible for your tech stack. If it's not possible, I highly recommend moving to a platform where it is. 

When adding bump offers to your checkouts, it's vital that your bump offer: 

• It makes sense and is in line with the product you're selling. For example, if you're selling a course on Home Birthing, make sure that your bump offer directly relates to home birthing. You could consider something like a prep meditation, a list of products you recommend or a 1:1 consult as examples. 
• It is a limited-time offer they can't get anywhere else on your website. If the product is available on your website, ensure that the price is different than if they were to buy it straight from your site. If a client realizes after the fact that they could have purchased at any time for that price, it can erode trust and lower the effectiveness of bump offers in your business over time. 
• Includes a copy explaining WHY this product complements what they already buy. Highlight how it will enhance their results or help them save time, money, or energy. 
• It costs slightly MORE or slightly LESS than the original purchase they were making. For example, if the product is a $47 offer, you could do a $77 or $27 bump offer. This is our business threshold, and you may need to do some testing to figure out what works best for your business. 

Bump offers are great to add to live programs you're currently selling, evergreen programs that are live on your website, and everything in between. If you're creating a checkout, add a bump offer. It could be the difference between a $47 sale or a $147 sale. 

Implement this ASAP and say hello to more revenue without needing additional clients to make it happen. 

FOUR: Course Portal Upgrades 

I feel like NO ONE is talking about this, but it's so easy and fun to do. 

What you'll need: 

• Simple square graphic for one of your products 
• Checkout link to whatever product you want to sell 

Essentially, you want to include links in your course portal to other products that might be a good fit or pair well with the course/resource they are currently taking with you.  

Kajabi makes this super easy by allowing you to add images on the side of your course. We'll create a simple square image in Canva and link to a checkout to buy a different product or upgrade the experience for the product their in with additional 1:1 calls, reviews and more. 

If you want the more advanced version of this, in your actual course video, soft mention other products and resources where it makes sense. 

For example, in the Discovered and In Demand content course, we provide our students with a Notion Content Dashboard. This dashboard is a small section of our larger Notion Business Dashboard, so I mentioned it while showing them around the content dashboard as a soft-sell opportunity.

 I then added the link to purchase the Business Dashboard under the video with a coupon code to save a few dollars and thank our clients for being in the course. 

Again, it is so simple to implement and a great way to create a web of sales coming in without you needing to show up and sell. 

FIVE: Product Flash Sales or Flash Bonuses

This is very similar to the bundle method above, except instead of selling many products bundled together, you focus on selling one product for a limited time. 

Essentially, you pick one product you want to highlight or increase sales on and market it for a few days to increase enrollment. We recommend offering limited-time discounts to create that sense of urgency.

 If discounting doesn't feel aligned with your business, you can also offer limited-time bonuses that add resources or community calls for anyone who purchases during the flash sale.

What you'll need to make this work in your business: 

• Checkout or Short Sales Page 
• 2-4 Emails to send to your list over 2-4 days

In our business, we run a flash sale on a past product bi-monthly, but we also have clients doing this once per month if they have enough products to support this strategy. 

I dare you right now to pick a product you love that deserves more attention and plan a flash sale for this week. Don't overthink it, do it and watch what happens. We tend to only promote our flash sales to our email community, but you can choose to promote on social, podcasts, or anywhere else you engage with your community. 

Don't be Afraid to Try All of These Strategies 

I realize that all of these strategies involve selling your offers, which is intentional. Remember that your community is following you or on your email list for a reason - they believe you can help them!! - and it's our responsibility to share how we can help them in everything we create. 

Selling is an act of service, and if one of these strategies doesn't work right away for you, don't get discouraged. Business is about testing and experimenting with different strategies, so pick a different one and try again. 

Which strategy are you curious to implement? Let me know in the comments!