One Rooftop · Two Rooms · Twenty Women in Business
Stop prompting AI.
Start building your automated marketing department.
Date - Tues · Oct 6 | Hours - 10:30 – 4:00 | Where - Downtown Barrie | Seats - 20 only
One day. Your AI Marketing department, built. It knows your voice, your brand, and your look and feel, so you're not doing this by hand across a chat window and Canva anymore.
Build your AI marketing department in one day. October 6.
THE LOOP
The AI loop you didn't realize you were stuck in.
Until now.
→ You open a chat and brain dump: the post, your tone, how you want it written
→ What comes back is good, but it still feels a little generic, a little off
→ You spend 5 to 15 minutes correcting it, then mess around with it in Canva for a while so it actually looks like your brand
→ Tomorrow, you do it all again, one post at a time, one app at a time
That's not nothing. Fifteen minutes, and that's probably being generous, split across two apps, every day, is still hours a week.
So why isn't it saving you time like they promised?
Every session starts at zero. Nothing you taught it last month is still there. So the tool that was supposed to save you time is quietly costing you a chunk of it back, and you've started to suspect the problem is you.
It isn't. You've been doing skilled work with an untrained team member and no onboarding.
THE SAME TASK
What the same task looks like when you have an established and trained AI marketing department.
You open your project, not a chat window and Canva. You brain dump your idea for a post or email and hit enter.
What comes back sounds like you. Same sentence lengths, same rhythm, the phrases you actually use. It knows the offer, it knows who it's talking to, it knows what you'd never say. It's already in your colours, your fonts, your photography, because that's loaded in too, built right in Claude Design.
No copying into Canva. No fixing it in a second tool.
One place, one team member, one finished piece.
That's the difference between AI that writes fast and an AI department that's actually trained. One gives you a draft you still have to finish somewhere else. The other gives you finished work.
THE FOUNDATION WE BUILD
Everything that goes wrong with AI output traces back to one of three gaps.
We close all three in the room, on your real business.
GAP ONE CONTEXT
It doesn't really know your business.
Your business development document, the deep one: who you serve, what they struggle with, what you sell, what you'd never sell, your team, your tools, your language. This is the piece almost nobody does, and the reason almost everybody's output is generic.
GAP TWO TONE
It doesn't know how to write like you.
Your writing skill, built from your actual emails, captions and voice notes. Not "professional but friendly." Your sentence lengths, your rhythms, the words you'd never use. What it drafts sounds like you wrote it, because it learned from things you did write.
GAP THREE BRAND
It doesn't know what your brand looks like.
Your brand visual skill and Claude Design system: your hex codes, your fonts, your photography. Loaded once, applied every time. Every document, graphic, PDF and carousel comes out already in your branding, built right in Claude Design. No rebuilding it in Canva after.
THE FOUNDATION ISN'T THE POINT. WHAT IT LETS YOU BUILD IS.
Building Your Marketing Department
Finally we stand up your Marketing department. By the end of the day it's running: producing content on your behalf, in your voice, in your branding. Not a demo. Not a plan for later. Working before you leave the room with team members you can trust.
And you'll know how to build the next one.
YOUR DAY AT A GLANCE
How your day flows.
10:00 - 10:30 Together
Welcoming address
Arrival, coffee, and the welcoming address
10:30 – 11:00 THE MINDSET RESET
Get Your Mindset Pointed to Success
The reset, with Lisa Blanchet The story you're carrying about AI, whether it's cheating, whether it's beyond you, whether you're too late. Cleared before you open your laptop, because it's the thing that stops the rest of the day from landing.
11:00 - 1:00 THE FOUNDATION
We Start Building Your Foundation Documents
How Claude and Cowork actually work Short, practical, and enough to build on. Projects, skills, and where your team members will live.
Build one: your business development document The brain. Everything your business knows, written down once.
Build two: your writing skill Trained on your real writing, in the room, until the output sounds like you.
1:00 - 1:45 LUNCH INCLUDED.
Networking + Lunch
Networking lunch Included. Gluten-free and dairy-free options guaranteed as both hosts have restrictions.
1:45 – 4:00 THE DEPARTMENT BUILD
Foundations + Building Your Marketing Department
Build three: your brand visual skill and design system Your colours, fonts, and photography loaded in, then tested on a real asset so you can see it come out on brand.
Build four: your Marketing department Your first project, your first team member, producing content on your behalf before you leave the room.
4:00 – 4:30 Together
Closing cocktail
Back together on the terrace to toast the day - and the artifacts - over drinks on the bay.
+ Your dashboard and your roadmap for the future. What's built, what's producing, what's next, and how to build the next department without us.
This workshop is for you if:
→ You've used AI, you're not impressed, and you suspect you're doing it wrong
→ You're tired of explaining your business to it every single time
→ You have content that needs producing and nobody producing it
→ You'd rather build something permanent than collect another prompt library
→ You want to be in a room of twenty women doing the same work at the same time
Skip this round if:
→ You've never opened Claude. This is a build day, not an intro. You need to be comfortable typing a request and giving feedback.
→ You want your admin, inbox, and invoicing automated. That's a different day. This one is about the foundation and your marketing output.
→ You want to watch someone else demo it but not implement it. You'll be building, the whole time, on your own business.
THE SPACE
A rooftop on the bay not a hotel conference room.
Downtown Barrie: a rooftop with an open-air terrace, lounge, and dining rooms overlooking Kempenfelt Bay, plus private space to work. Steps from the waterfront, marina, and restaurants.
WHO'S LEADING THE DAY
Meet the women guiding you to integrate ai in your business.
Cora-Lynn Hazelwood
AI, SYSTEMS AND DESIGN
Cora-Lynn Hazelwood is the co-founder of Scaling by Design and creator of Designed to Scale. She scaled her own agency to six figures in under a year and, with her business partner Chantal, grew her course to $700K over three years; together they've launched thousands of courses and digital products over the past five years. Her specialty is taking business owners from 100K to multiple six figures while protecting the lifestyle and freedom they built the business for. On the day, she leads the AI systems and lead-magnet builds, hands-on.
Chantal Bossy
AI, STRATEGY & Support
Chantal Bossy is a business strategist, launch expert, and the co-founder, alongside Cora-Lynn, of Scaling by Design. She has built and run multiple six-figure businesses of her own and has been the strategist behind the scenes of major six- and seven-figure launches, including a single course that generated over $600K across two years. Her gift is translating complex strategy into systems women can actually run, without burning out or burning it all down. Whether it is a launch, a funnel, or an offer ecosystem, Chantal builds for sustainability and legacy, not just the next sale.
Lisa Blanchet
CHANGE COACH FOR WOmEN & CORPORATIONS
Lisa Blanchet is an executive leadership coach and organizational change consultant with over 25 years guiding leaders and teams through complex change across telecom, finance, insurance, and healthcare. A Certified Change Practitioner and Certified Coach (CPCC), she is the founder of Creating Space for Change and leads The Courageous Middle, her work supporting women through midlife transitions. She opens the day by clearing the mindset blocks that keep women on the sidelines of AI.
Claim your seat
You walk away from this day with a marketing department you can trust + the power to build more.
TUESDAY OCTOBER 6TH | 10:30 TO 4:30 PM
Questions
