Do / build / create/ design / turn (thing they deeply want - #2 on HJ). 

STOP (the thing they're trying that's not working)

INSTEAD, let me show you step-by-step how to (they're biggest desire):

✅ benefit number one that they deeply want,

✅ benefit number two that they deeply want,

✅ and benefit number three that they deeply want.

Without ever (thing they want to avoid).

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